Christmas is upon us but fear not as there is still time to ensure that your store looks inviting to all potential customers both in-store and online. A great way to ensure that your in-store marketing is eye catching for your customers is by choosing a Christmas theme that you can use throughout the entire store and on your social media platforms. Have your shelf talkers, A4 posters, A5 flyers and banner posters all looking festive, but uniform with your social media platforms. Choosing a themed marketing approach gives your business a professional look and feel that will draw in both your visiting and online customers. Using PharmaPOS makes this approach very easy with our new Christmas themed PharmaPOS templates that are now ready and available to use across your store and on your online social media platforms.
There are currently 8 themes to choose from on the PharmaPOS website. If you like a traditional look you can choose from a traditional Christmas theme or an elegance Christmas theme (light or dark). If you wish for something a bit more fun and playful you can choose from one of the snowman, santa, christmas tree or snowflake themes. Proving very popular this year is our Christmas nutcracker and we have used this theme to show some examples of templates that can be used for your promotions.
Christmas and Afterwards – Promotion Ideas
If you are looking for your business to stand out why not run a promotion on the lead up to Christmas and afterwards. Some ideas could include;
A 12 Days of Christmas Promotion
Buy One Get One FREE Promotion
Family and Friends Discount Day
Create unique hampers available ONLY at your store
After Christmas Sale
A ‘Santa didn’t bring me what I wanted’ Flash Sale
Don’t forget the ‘After Christmas’ Sale – a great opportunity for promotions also. People are still off work and love to check out the post-Christmas bargains from the 26th December onwards! Look out for the new sales templates we are launching next week. Use your in-store and online marketing to push those extra sales through until January. If you are not a PharmaPOS member then you can simply click on http://pharmapos.ie/christmas_2019.html to find out more details on how you can become a member for a small monthly fee.
Are you doing everything you can to stay on top of your in-store marketing? PharmaPOS offers pharmacies the power to create their own branded point-of-sale shelf talkers, banners, stickers, posters and more. For the month of June we have an amazing offer on OKI printers. Save €60 – €80 on the standard price and we’ll also include free of charge a starter pack of banner paper, a starter pack of shelf talker paper, and a free no-obligation month’s subscription to PharmaPOS so you can try creating your own banners and shelf talkers in your pharmacy! (Existing PharmaPOS customers, please phone if you are interested in ordering the printer on its own).
OFFER HAS EXPIRED
Order in the month of June and receive FREE 25 sheets of banner paper (900mm x 210mm), 50 sheets of shelf talker paper (210 x 75mm) and a FREE month’s subscription to PharmaPOS. PharmaPOS enables pharmacies to quickly and easily create their own point of sale shelf talkers, banners, posters, stickers and more with a wide range of design themes to choose from, all for a low monthly subscription.
With these great special prices only for the month of June if you order the c532dn, you are basically getting your new printer for free (the price of the printer with toner is close to the same price to order the toner pack on its own)!
€235 (SAVE €60 and get free paper and PharmaPOS for one month!)
€405 (SAVE €80 and get free paper and PromoPOS for one month!)
Holidays are a great time for retail spending – retailers and consumers are aware of this on some level, so don’t forget to make the most of Valentine’s Day upcoming to remind your customers to make that extra purchase!
The Pharmaceutical Society of Ireland is as of this week instructing pharmacies to no longer perform food intolerance testing. This follows an advisory published by the Health Products Regulatory Authority that food intolerance testing can only be useful with expert guidance from a doctor or dietitian. The HPRA warns that any single food intolerance test does not have clinical usefulness, based on their survey of existing food intolerance testing products.
All our PharmaPOS users love their ability to create attractive shelf talkers and posters. We also provide tools to create great banners and even promote offers on Facebook. But some of our users aren’t making the most of their ability to create stickers to help bring attention to their special product offers. Using stickers is an extremely effective way to help products move off the shelves and increase impulse buying.
PharmaPOS users will have noticed earlier this year we updated the functionality of the unique PharmaPOS Image Manager, organising product images by much more specific categories to make it even easier to find what you are looking for.
In-store marketing experts tell us that holidays are a very important time for marketing and holiday themes really work. Why do holiday themes work? Holidays are times when people are out and about and there is a fun mood in the air. When visitors to your pharmacy feel it’s a special time they are more receptive to your in-store marketing message. Use our new PharmaPOS Halloween-themed shelf talkers and posters over the next couple weeks, not only to promote specific halloween products, but for any special offers in your shop.
We’re happy to share a free printable Mother’s Day poster – remind your customers that the holiday is coming and it’s time to buy some luxury items for the special ladies in their lives, either their mothers or the mothers of their children! Some pharmacies carry jewellery and fragrances, these are great items for Mother’s Day but we also recommend promoting luxury cosmetics and bath and beauty products or even health products. We think “take care of your health” is a great way to let Mom know you love and care about her.
Due to popular request, we’ve brought back 25mm round stickers. We are now getting our pre-cut 25mm round sticker stock from the same supplier as our great 40mm stickers. For the same great price as the 40mm stickers, the 25mm sticker sheets have 70 stickers per sheet which adds up to an amazing 6300 stickers per 90-sheet pack! Our stickers are easy to peel off the backing and stick well to a variety of surfaces, but are still easy to remove.
More and more pharmacies are using social media platforms to reach their customers with their news and special offers. PharmaPOS is now adding Facebook to your promotional toolbox with new templates for your Facebook cover photo or Facebook posts!
We hope you’ll join us in looking forward to a happy, productive and hopefully prosperous new year in 2017! We’d also like to take this opportunity to express how glad we are to have such great customers and partners to work with in the years past and years to come.
Yes! We have new wobbler templates. Our wobbler template designs are 10cm square sizes that you print and cut out from heavy paper (heavy a4 paper is available from the PharmaPOS Shop). We will be expanding our offering of wobbler templates for the rest of 2016 and into the next year. If you are interested in other wobbler shapes, please let us know! We are interested in the possibility of providing pre-perforated circular paper for circular wobblers and possibly other shapes as well.
We have lots of good news about printers and toners today! We are excited to announce that we have two new high-quality laser printers available: the Oki C332dn and the C532dn. We also have toners available for the new printers. And as if that wasn’t enough good news, we have also lowered our prices on all toners!
We are delighted to announce the winner of our “Dress Up Your Pharmacy for Halloween” contest. Lynch Pharmacy in Castleisland, Co. Kerry did a terrific job giving their pharmacy a great halloween makeover with streamers, balloons, and lots of other decorations including skeletons and spiders!
We are delighted to offer 2 new products on the PharmaPOS Shop. Wobblers are great for drawing your customers attention to particular offers, products, or areas in your shop. Break the monotony of flat horizontal shelf displays with wobblers, that jump out and demand attention. Our new Counter Topper with Card Holder is a great way to offer loyalty cards to your customers. We recommend loyalty cards for Christmas. Loyalty cards strengthen your relationship with your customer and help keep your pharmacy in mind as a shopping destination.